LAMP in Action: Speeding Up Community Response

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June 15, 2026
Emergency first responders rush patient to medical care

One of the most powerful aspects of the University of California's Lead Agency Marketing Partnership (LAMP) program is its ability to extend the value of UC’s expertise far beyond our campuses.

A recent example comes from Cobb County, Georgia, where local Fire and Emergency Medical Services officials leveraged a UC-sourced Medline contract to quickly and compliantly access critical medical supplies needed to support their community.

LAMP contracts help communities and agencies across the country 

Through the LAMP program, UC serves as a lead agency for competitively solicited contracts that are made available to public agencies nationwide through OMNIA Partners. For Cobb County, the contract provided immediate access to a trusted supplier and a streamlined purchasing pathway, eliminating the need to conduct a lengthy solicitation process while maintaining procurement compliance. The result was faster delivery of essential products and a more efficient response to community needs.

LAMP contracts deliver better outcomes

Stories like this demonstrate how LAMP creates public value. By leveraging UC's procurement leadership, public agencies across the country gain access to high-quality contracts, while UC strengthens supplier partnerships, expands its public impact, and advances its mission of service.

What begins as a contract supporting the UC community can ultimately help first responders, local governments, schools, and nonprofits deliver better outcomes for the communities they serve.

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